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Dolan, Neal, Graham and Liptrot (2002a, November 10). Assessing corporate brands and product brands in pharmaceuticals. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/assessing-corporate-brands-and-product-brands-in-pharmaceuticals
Holmes, D. (1994a, June 01). The sales force and electronic territory management. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-sales-force-and-electronic-territory-management
Mitchell, D. S. (1983a, June 15). The role of research in strategic planning for a multi-national pharmaceutical company. ANA - ESOMAR. Retrieved September 27, 2024, from