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Verlinden, R. (1994a, June 15). Brand personality modelling. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-personality-modelling
Yentis and Bond (1994a, June 15). Andrex comes out of the closet. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/andrex-comes-out-of-the-closet
Oglesby, S. (1992a, June 15). Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products. ANA - ESOMAR. Retrieved September 27, 2024, from
Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market. ANA - ESOMAR. Retrieved September 27, 2024, from
Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French). ANA - ESOMAR. Retrieved September 27, 2024, from
B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/preliminary-documentation-for-the-parsim-program-series-
Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-case-of-alimentare-emiliana