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Wunder and Hickey (2002a, September 22). From brief-taker to business catalyst . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-brief-taker-to-business-catalyst-
GarcÃa-González, J. (2002a, May 12). Establishing the value of a brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/establishing-the-value-of-a-brand
Kompella, K. (2001a, June 01). Evaluating the use of banner advertising in strengthening brand relationship. ANA - ESOMAR. Retrieved September 27, 2024, from
Huisman, D. (1999a, September 01). Simulate to create a winner . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/simulate-to-create-a-winner-
Carramenha, Dougnac and Marangoni (1999a, June 15). Evaluating the value of global brands in Latin America. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america
Marangoni, Carramenha and Dougnac (1999a, June 15). Evaluating the value of global brands in Latin America (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america-spanish-
Poletaev and Schmitow (1998a, September 01). An experimental cross cultural study in Russia and Spain . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-experimental-cross-cultural-study-in-russia-and-spain-
Feldwick, P. (1998a, September 01). Brand research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-research
Poot, Schipper and Engelaar (1998a, June 15). What is the value of our car?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-is-the-value-of-our-car-