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Appel, Wendt, Barker and Mitchell (1996a, June 15). EMS, the way ahead. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ems-the-way-ahead
Sthanunathan, S. (1996a, March 01). Fine tuning the media vehicle selection. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/fine-tuning-the-media-vehicle-selection
Graf, C. (1995a, November 01). Media mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-mix
Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/accountability
Beck and Rodenburg (1995a, November 01). Quality planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/quality-planning
Young, P. (1995a, July 01). Innovation and integration. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/innovation-and-integration
Dalen and Fuglevik (1995a, July 01). A case history. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-case-history
Ingram and Sampson (1995a, July 01). Advertisers real needs from research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertisers-real-needs-from-research
Cowie, E. (1995a, July 01). The role of qualitative research in interpreting audience measurement data for local radio. ANA - ESOMAR. Retrieved September 27, 2024, from