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Sharma and Wable (1997a, November 01). The perfect fit- Model, script, and the cultural ethos. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-perfect-fit--model-script-and-the-cultural-ethos
Mohamad and Koch (1997a, November 01). To comfortably borrow or to own. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/to-comfortably-borrow-or-to-own
Fuller and From Thygesen (1997a, October 22). Complacency kills. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/complacency-kills
Frappa and Saint-Paul (1997a, September 01). Cinderella and the pumpkin . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cinderella-and-the-pumpkin-
Denny, Ford and Wilkins (1997a, September 01). Breaking the mould . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/breaking-the-mould-
Rivera and Olivencia (1997a, June 15). The other side of the coin (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-other-side-of-the-coin-spanish-
Passingham-Hughes and Passingham (1997a, June 15). A method for market segmentation using continuous datasets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-method-for-market-segmentation-using-continuous-datasets
Wilensky, A. (1997a, June 15). Strategic capital of brands within the new international and Latin American scenario (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
Rivera and Olivencia (1997a, May 01). The other side of the coin . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-other-side-of-the-coin-