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Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-pricing-of-new-products
Ziefle, W. (1965a, June 15). Experience in the introduction of new food products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experience-in-the-introduction-of-new-food-products
d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved September 27, 2024, from
Baum and Dennis (1961a, June 15). The estimation of the expected brand share of a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-estimation-of-the-expected-brand-share-of-a-new-product
B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product
Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made. ANA - ESOMAR. Retrieved September 27, 2024, from
Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made (French). ANA - ESOMAR. Retrieved September 27, 2024, from