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Messina and Barbero (1989a, June 15). Adjustment of advertising to continually developing values: An operative model of analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
de Chernatony and Knox (1989a, June 15). Using the extend Fishbein model to develop a marketing strategy in the mineral water market. ANA - ESOMAR. Retrieved September 27, 2024, from
Wildner, R. (1988a, June 15). Application of models to improve sales prognoses. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/application-of-models-to-improve-sales-prognoses
Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved September 27, 2024, from
Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/readers-per-copy-revisited
Whitton, L. S. (1988a, June 15). Linkages. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/linkages
Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
van der Veld and Borgmeijer (1987a, September 01). Corporate image purchasing analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/corporate-image-purchasing-analysis
Macrae, C. (1987a, June 15). Adapting positioning strategy to consumers' quality and value needs in service markets. ANA - ESOMAR. Retrieved September 27, 2024, from