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Andronicou, A. (1988a, May 04). Rebuilding the shattered image of a tourist destination through effective market research and public relations. ANA - ESOMAR. Retrieved September 27, 2024, from
Hooley, Wilson and Wigodsky (1987a, October 26). The ADTRAC model for advertising tracking. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-adtrac-model-for-advertising-tracking
Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/promotional-pricing-effects
Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-
Samrén, I. (1987a, June 15). Service strategies in practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/service-strategies-in-practice
Goudart, F. (1987a, June 15). The marketing of a marketing research agency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-marketing-of-a-marketing-research-agency
Free, C. (1987a, June 15). Developing a service strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/developing-a-service-strategy
Kaynak and Rice (1987a, June 15). Data gathering and forecasting difficulties in the developing countries. ANA - ESOMAR. Retrieved September 27, 2024, from
Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services