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Byrne-Quinn and Roe (1988a, June 15). Brand mapping. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-mapping
Huisman, D. (1988a, June 15). PC-based research in Europe and the USA now and after 1992. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pc-based-research-in-europe-and-the-usa-now-and-after-1992
Collins, Ehrenberg and Goodhardt (1976a, June 15). Factor analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/factor-analysis
Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market
Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-function-of-media-
Lovell, M. R. (1973a, September 01). Consumerism and communications. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumerism-and-communications
Rothman, Mooney and Fallaw (1970a, September 01). Using research in organising a conference programme. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/using-research-in-organising-a-conference-programme
Hamre, H. (1968a, November 01). The application of stochastic processes by studying switches and stability. ANA - ESOMAR. Retrieved September 27, 2024, from
Webster, L. (1966a, June 01). A long look at advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-long-look-at-advertising-research