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Radaelli, T. (1990a, June 15). Marketing plan for the construction and exploitation of Italian cultural heritage collections. ANA - ESOMAR. Retrieved September 27, 2024, from
Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-models-for-use-in-practice
Langeard, Leonardi and Peterson (1976a, June 01). On the teaching of effective decision making in marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/on-the-teaching-of-effective-decision-making-in-marketing
Barraza Picone and Ferré Trenzano (1976a, June 01). Practical education in marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/practical-education-in-marketing
Palmer, J. (1975a, June 04). A survey of market modelling practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-survey-of-market-modelling-practice
Knecht and van Westendorp (1974a, September 01). Marketing & the consumer . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-the-consumer-
Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumer-attitudes-toward-marketing-activities
Hardin, D. K. (1972a, September 01). Changing test market technology in the USA. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changing-test-market-technology-in-the-usa
Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models-french-