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Farr and Rastrick (2002a, December 01). Managing profitable brands in Asia. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-profitable-brands-in-asia
Ryan, Mitchelhill and Gibbons (2002a, November 10). The Vodafone weekend experience. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-vodafone-weekend-experience
Burrows and Castell (2002a, November 10). Even cowboys get the blues. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/even-cowboys-get-the-blues
Busch, B. (2002a, November 10). A new qualitative research tool for global concept testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-qualitative-research-tool-for-global-concept-testing
Malinoski and Zeese (2002a, September 22). A brand with boundless energy . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-brand-with-boundless-energy-
Sattler and Högl (2002a, September 22). Evaluation of the financial value of brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluation-of-the-financial-value-of-brands
Wunder and Hickey (2002a, September 22). From brief-taker to business catalyst . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-brief-taker-to-business-catalyst-
GarcÃa-González, J. (2002a, May 12). Establishing the value of a brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/establishing-the-value-of-a-brand
Kompella, K. (2001a, June 01). Evaluating the use of banner advertising in strengthening brand relationship. ANA - ESOMAR. Retrieved September 27, 2024, from