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Research papers

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015
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Citation

Bonala, Patnaik and Mathew (2015a, November 18). The Karma of give & take. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/the-karma-of-give-take


Research papers

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
September 10, 2014
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Citation

Cotton and Dunne (2014a, September 10). Cultural anchoring. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/cultural-anchoring