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Short and O'Brien (1998a, June 15). Capturing the elusive brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/capturing-the-elusive-brand
O'Hara, E. (1997a, September 01). Data warehousing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/data-warehousing-
Redfern, Maitland and White (1997a, September 01). Alternative qualitative methodologies . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/alternative-qualitative-methodologies-
Schmidt and Hansen (1997a, September 01). Revisiting conjoint . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/revisiting-conjoint-
Weser, A. (1997a, June 15). Advertising increases market shares and media mix achieves most. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-increases-market-shares-and-media-mix-achieves-most
Wilensky, A. (1997a, June 15). Strategic capital of brands within the new international and Latin American scenario (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
Wilensky, A. (1997a, May 01). Strategic capital of brands within the new international and Latin American scenario. ANA - ESOMAR. Retrieved September 27, 2024, from
O'Hara, E. (1997a, January 01). The shift to the era of the wired consumer . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-shift-to-the-era-of-the-wired-consumer-
Banks, R. (1996a, November 01). Is Asia different? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-asia-different-