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Larsen, T. (1978a, September 01). Analysis of new products on basis of results from several minor analyses and creative interpretation. ANA - ESOMAR. Retrieved September 27, 2024, from
Blackett, T. (1976a, June 15). The use of micro market testing in the evaluation of alternative promotional strategy . ANA - ESOMAR. Retrieved September 27, 2024, from
Leeflang, P. S. (1975a, August 01). The allocation of shelf space over article groups. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-allocation-of-shelf-space-over-article-groups
Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-in-product-development-
Arnott and Rodnight (1974a, September 01). Public policy and measuring the 'open-ended' situation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/public-policy-and-measuring-the-open-ended-situation
Hoványi, G. (1974a, September 01). Marketing research in planning East-West industrial co-operation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation
Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market. ANA - ESOMAR. Retrieved September 27, 2024, from
Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Steinberg, N. (1968a, November 01). Operations research and marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/operations-research-and-marketing