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Davison and Grab (1992a, September 01). The contributions of advertising testing to the development of effective international advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Smith, B. E. (1992a, June 15). How to save media money in advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-save-media-money-in-advertising
Zahay, D. L. (1992a, June 15). Turning results into action. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/turning-results-into-action
Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness
Greig, I. D. (1991a, June 15). Measuring the value of print advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-value-of-print-advertising
McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness
Nilsson, O. (1991a, June 15). The joint effect of several marketing activities. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-joint-effect-of-several-marketing-activities
Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
Gordon and Berlowitz (1991a, June 15). How do press ads really work and how can we measure their performance more realistically. ANA - ESOMAR. Retrieved September 27, 2024, from