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Lin and Standen (1984a, June 15). Measuring awareness, do we measure advertising effects?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-awareness-do-we-measure-advertising-effects-
Broadbent, S. (1984a, June 15). Spending research money . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/spending-research-money-
Spielman, H. M. (1983a, June 15). Pre-testing with rough prototype commercials. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-with-rough-prototype-commercials
Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved September 27, 2024, from
Sjögren and Bergholtz (1982a, June 15). Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements. ANA - ESOMAR. Retrieved September 27, 2024, from
Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
Ochs , M. B. (1981a, June 15). Evaluation of a corporate image campaign. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign
Phillips and Nelson (1980a, June 15). Energy saving in private households. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/energy-saving-in-private-households
Kreweras, C. (1979a, November 01). Measuring the effectiveness of advertising in the industrial press. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press