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Cramphorn and Caldeiro (1999a, June 15). Effective advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/effective-advertising
Gibbe, L. (1999a, June 15). The sales drive of radio campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-sales-drive-of-radio-campaigns
Squires and Carter (1999a, June 15). Proving radio works. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/proving-radio-works
Paskowitz and Bennett (1999a, June 15). A test of media effectiveness for Imperial Margarine. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-test-of-media-effectiveness-for-imperial-margarine
Stipp and Briggs (1999a, June 15). How Internet advertising works. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-internet-advertising-works
Cramphorn and Caldeiro (1999a, June 15). Effective advertising (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/effective-advertising-spanish-
Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/with-and-without-help
Yasuda and Spence (1999a, June 15). Putting market research at the heart of the media planning process. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/putting-market-research-at-the-heart-of-the-media-planning-process
Smith, A. (1998a, October 20). Better planning by improved learning from campaign tracking research. ANA - ESOMAR. Retrieved September 27, 2024, from