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Winkler and Freitag (1972a, June 15). The practical application of market segmentation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-practical-application-of-market-segmentation
Grosse and Lowe-Watson (1972a, June 15). Changes in market segmentation over time. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changes-in-market-segmentation-over-time
Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/typology-and-segmentation
Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/segmentation-and-cluster-analysis
Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-methods-for-new-research-french-
Meckelborg, E. (1971a, June 15). Combining dissonance theory to product space constructs. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/combining-dissonance-theory-to-product-space-constructs
Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology. ANA - ESOMAR. Retrieved September 27, 2024, from
Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved September 27, 2024, from