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Morgan, Léautier and Little (2020a, May 28). Storytelling to transform insights to action. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/storytelling-to-transform-insights-to-action
DeMuro, H. (2017a, November 07). Customer-centric market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/customer-centric-market-research