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Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-
Duncan-Jones and Clemens (1962a, June 15). The use of the semantic differential in media research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-the-semantic-differential-in-media-research
Ogilvie and Wilde (1962a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 27, 2024, from
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research