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Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-
Gray, C. (1966a, September 01). Forecasting shipbuilding capacity and potential output in the leading countries of the world . ANA - ESOMAR. Retrieved September 27, 2024, from
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
Salomon and Aviron (1964a, June 15). Econometric methods in forecasting sales of industrial products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/econometric-methods-in-forecasting-sales-of-industrial-products
Klanfer, J. (1963a, June 15). Interviewing physicians. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/interviewing-physicians
Duncan-Jones and Clemens (1962a, June 15). The use of the semantic differential in media research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-the-semantic-differential-in-media-research