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Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-
Sanna, E. (1964a, June 15). Testing a product on a new foreign market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/testing-a-product-on-a-new-foreign-market
Lohmeier, F. (1956a, June 15). Some principles in product testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-principles-in-product-testing
Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-comments-on-the-use-of-3d-and-strip-film