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Webinars

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
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Citation

Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/new-normal-new-beauty


Videos

From social listening to e-seeing

The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...

Catalogue: Fusion 2019
Authors: Alberto Rodríguez Romo, Estefanía Yaguez Lorenzo
Company: L'Oréal
November 10, 2019
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Citation

Romo and Lorenzo (2019a, November 10). From social listening to e-seeing. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10857


Research papers

From social listening to e-seeing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo, Víctor Gil
Company: L'Oréal
September 8, 2019
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Citation

Lorenzo, Romo and Gil (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing


Videos

Digital cosmetic transformation (Spanish)

Yanbal has traditionally succeeded through Catalog Sales and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, has become an important part of everyday activities. How...

Catalogue: Latin America 2017: #IN
Authors: Patricia Grisolle, Urpi Torrado
Company: Datum Internacional S.A.
June 15, 2017
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Citation

Grisolle and Torrado (2017a, June 15). Digital cosmetic transformation (Spanish). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/digital-cosmetic-transformation-spanish-


Magazines

Revue Française du Marketing (Septembre 2012)

En ces jours de rentrée scolaire pour certains, universitaire pour d'autres, professionnelle enfin pour tous, permettez-moi de vous souhaiter le meilleurpour les mois qui viennent. Paradoxal et peut-être suspect, me direzvous, à l'heure...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2012
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Citation

, A. (2012a, September 01). Revue Française du Marketing (Septembre 2012). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2012-