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Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-utopia-1961-
Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes. ANA - ESOMAR. Retrieved September 27, 2024, from
Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-
Downham and Joyce (1961a, June 15). An approach to measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-approach-to-measuring-advertising-effectiveness
Jones, E. L. (1961a, June 15). Southeast Asia. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/southeast-asia
Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research
Stone, H. E. (1961a, June 15). Research and the advertising agency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-and-the-advertising-agency
Saunders, C. T. (1961a, June 15). EWG/EFTA and future marketing research problems. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ewg-efta-and-future-marketing-research-problems