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Verlinden, R. (1994a, June 15). Brand personality modelling. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-personality-modelling
Pioche, A. (1992a, June 15). How single source data can give some valuable indications on how to fix the marketing mix. ANA - ESOMAR. Retrieved September 27, 2024, from
Phillips, D. (1991a, June 15). Press. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/press
Nilsson, O. (1991a, June 15). The joint effect of several marketing activities. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-joint-effect-of-several-marketing-activities
Adams, D. (1991a, June 15). Use of PC software in conducting ACA and modelling the results. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/use-of-pc-software-in-conducting-aca-and-modelling-the-results
Wolfe and Busch (1991a, June 15). Two cultures meet and create a third. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/two-cultures-meet-and-create-a-third
Coutts and Auton (1990a, June 15). Brands across boundaries. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brands-across-boundaries
Steiner and Wolfe (1990a, June 15). Multi-cultural strategic qualitative research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/multi-cultural-strategic-qualitative-research
Schauenburg, P. E. (1989a, September 01). Integrated measuring of the effects of marketing mix variables with special emphasis on the elements of the communication mix. ANA - ESOMAR. Retrieved September 27, 2024, from