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Kucera, H. (1982a, June 15). The influence of poster size on recognition scores. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-influence-of-poster-size-on-recognition-scores
Twyman, T. (1981a, June 15). Progress in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/progress-in-advertising-research
Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing
Alpers, H. (1980a, June 15). Experiments in copy-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experiments-in-copy-testing
Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-launching-of-two-special-interest-magazines
, C. (1979a, September 01). Qualitative research on 'Big Softy' commercial at development stage. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-big-softy-commercial-at-development-stage
, C. (1979a, July 01). Multiflex commercial pretest. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/multiflex-commercial-pretest
, C. (1979a, July 01). Qualitative research into Dettol NPD. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-dettol-npd
Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/complementary-of-methods-in-copy-testing-