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Joyce, T. (1964a, June 15). Setting targets in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/setting-targets-in-advertising-research
Feddersen, B. H. (1961a, June 15). Word of mouth and media (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/word-of-mouth-and-media-german-
Schaefer, W. (1961a, June 15). Advertising research utopia 1961? (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-utopia-1961-german-
Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-utopia-1961-
Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/word-of-mouth-and-media