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Liebman and Marci (2011a, October 26). Leveraging the power of social media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/leveraging-the-power-of-social-media
de Souza, M. (1997a, October 22). Desperately seeking 'cool' . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/desperately-seeking-cool-
Grimm and Schmid (1988a, June 15). Influence of socio-cultural change on attitude and behaviour in relation to financial services. ANA - ESOMAR. Retrieved September 27, 2024, from