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Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-keys
Ennis and Mc Gilvray (1992a, June 15). Technofear: Its influence on the design of consumer durable P products. ANA - ESOMAR. Retrieved September 27, 2024, from
Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/added-value-products
Hassell, D. (1992a, June 15). The development of a wallpaper stripper. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-development-of-a-wallpaper-stripper
Erichson and Börtzler (1992a, June 15). Laboratory price response measurement in testing new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/laboratory-price-response-measurement-in-testing-new-products
Jakobsen and Flydtkjaer (1992a, June 15). General user experience of international research on children. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/general-user-experience-of-international-research-on-children
Le Quément et al. (1992a, June 15). Panel discussion: Design and marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/panel-discussion-design-and-marketing
Craton, D. M. (1992a, June 15). Responding to market change by new brand development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/responding-to-market-change-by-new-brand-development
Cook, J. . (1992a, June 15). The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula. ANA - ESOMAR. Retrieved September 27, 2024, from