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Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-marketing-aid
Nagase, T. (1986a, June 15). Marketing strategy in a saturated market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-strategy-in-a-saturated-market
Egger and Dobler (1986a, June 15). A new type of copier. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-type-of-copier
Kaiser, B. P. (1986a, June 04). Assortment changes un food retail stores. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/assortment-changes-un-food-retail-stores
Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-
Biglia and Mazzini (1985a, November 06). Horse racing sponsorship. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/horse-racing-sponsorship
Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-for-more-effective-product-assortment-decisions
Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved September 27, 2024, from
Cross, H. (1983a, November 23). A launch test programme designed to predict market performance for new youth magazines. ANA - ESOMAR. Retrieved September 27, 2024, from