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Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
Barabba, V. P. (1994a, June 15). Listen, learn and lead. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/listen-learn-and-lead
Ilsley and Posten (1994a, June 15). Using the eyes of the consumer to build successful, globalized brand management strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
Punj and Brookes (1994a, June 15). The role of prior decision constraints. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-prior-decision-constraints
Klitvad, E. (1994a, June 15). Re-engineered research program for print advertising on the B-T-B market. ANA - ESOMAR. Retrieved September 27, 2024, from
Wyncoll and Markham (1994a, June 01). Business restructuring in market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/business-restructuring-in-market-research
Gerson, G. (1994a, June 01). The pharmaceutical information center... A major resource for decision making. ANA - ESOMAR. Retrieved September 27, 2024, from
Lawson, B. (1994a, June 01). Value of a forecast or putting the pieces together. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/value-of-a-forecast-or-putting-the-pieces-together
Wierenga and van Bruggen (1993a, June 15). Marketing management support systems. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-management-support-systems