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Goggins and Palmquist (2000a, September 01). Leveraging data and adding value. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/leveraging-data-and-adding-value
Tarrant, C. (1988a, April 05). Understanding the hotel guest. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-the-hotel-guest
Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved September 27, 2024, from