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Research papers

Inspiring Action at O2

This paper will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Milne, Nick Baker
Company: Quadrangle Research Group
September 10, 2014
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Citation

Milne and Baker (2014a, September 10). Inspiring Action at O2. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/inspiring-action-at-o2-8346


Research papers

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007
Authors: Anjul Sharma, Gareth Pugh
Company: Ipsos MRBI
November 12, 2007
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Citation

Sharma and Pugh (2007a, November 12). Serpents with tails in their mouths. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/serpents-with-tails-in-their-mouths