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Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Baum and Dennis (1961a, June 15). The estimation of the expected brand share of a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-estimation-of-the-expected-brand-share-of-a-new-product