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Hansen, F. (1974a, June 15). Newspaper segmentation based upon content and treatment factors. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/newspaper-segmentation-based-upon-content-and-treatment-factors
Oosterhuis, A. (1974a, June 15). Segmentation of a local newspaper market from an editorial point of view. ANA - ESOMAR. Retrieved September 27, 2024, from
Kopercky and Mikes (1971a, June 15). The world of hidden desires. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-world-of-hidden-desires
Hansen, F. (1970a, September 01). The role of beliefs and values in prediction of consumer choices. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-beliefs-and-values-in-prediction-of-consumer-choices
Strnadova, M. (1970a, June 15). The importance of market segmentation in market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-importance-of-market-segmentation-in-market-research
Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved September 27, 2024, from
Biggs and Collins (1967a, November 23). Copy research on holiday abroad. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/copy-research-on-holiday-abroad
Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-study-of-preferences-in-market-research