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Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changing-marketing-problems-require-flexible-mmis-approaches-
Leeflang and Olivier (1980a, September 01). What is wrong with the audit data we use for decision-making in marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-data-for-decision-making
Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection
Fournis, Y. (1959a, June 15). Forecasting on an international level (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-on-an-international-level-french-
Fournis, Y. (1959a, June 15). Forecasting on an international level. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-on-an-international-level