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Loosschilder, G. (1995a, June 15). Concept testing of product design proposals. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-testing-of-product-design-proposals
Dunning, W. A. (1995a, June 15). There's no need to re-invent the wheel. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/there-s-no-need-to-re-invent-the-wheel
Damania, Sharma and Woodhall (1995a, June 15). Engineering & anthropology: A winning combination. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/engineering-anthropology-a-winning-combination
Hammer, N. (1995a, June 15). Testing design via eye-movement analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/testing-design-via-eye-movement-analysis
Turton and Boshell (1995a, June 15). The role of store design in the development of an established retail brand. ANA - ESOMAR. Retrieved September 27, 2024, from
Sampson, P. (1995a, June 15). Engineering a motor car that someone really wants to buy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/engineering-a-motor-car-that-someone-really-wants-to-buy
Kapferer, J. (1994a, June 15). Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products. ANA - ESOMAR. Retrieved September 27, 2024, from
Nathan and Garg (1994a, June 15). Panel research contributions to product portfolio management: A case study. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/panel-research-contributions-to-product-portfolio-management
Lecoule, T. (1993a, June 15). Today's fine fragrance from a designer's point of view. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/today-s-fine-fragrance-from-a-designer-s-point-of-view