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Katz and Leon (1987a, October 26). The price audit. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-price-audit
Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-testing
, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms
, C. (1978a, August 01). Qualitative research into biscuit count line packaging. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-biscuit-count-line-packaging
Ehrenberg, A. S. (1976a, June 15). Learning about promotions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/learning-about-promotions
Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product
Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertisement-post-tests-in-magazines
Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved September 27, 2024, from