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Malinoski and Zeese (2002a, September 22). A brand with boundless energy . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-brand-with-boundless-energy-
Hoffmann-Wiebe and Binner (2002a, September 22). Driving brand management through effective brand equity measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/driving-brand-management-through-effective-brand-equity-measurement
Alexander and Valentine (2002a, September 22). Why we have to change the language of market research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/why-we-have-to-change-the-language-of-market-research-
Wunder and Hickey (2002a, September 22). From brief-taker to business catalyst . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-brief-taker-to-business-catalyst-
Bean and Needel (2002a, September 22). Advances in category management research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advances-in-category-management-research-
Gold, L. N. (2002a, September 22). Market Research in North America. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-in-north-america
Simmons and Pinnington (2002a, September 22). From the horse's mouth . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-the-horse-s-mouth-
Smurthwaite, J. (2002a, September 22). Market turnover . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-turnover-
Chung and Sherman (2002a, March 17). Can CRM work in emerging markets?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-crm-work-in-emerging-markets-