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Lipmanowicz, H. (1985a, February 27). Business intelligence for top management. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/business-intelligence-for-top-management
Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/competitor-analysis-
Sammon, W. L. (1985a, February 27). Assessing the competition. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/assessing-the-competition
Rodocanachi, P. A. (1983a, November 21). The successful management of new products in the 1980s. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-successful-management-of-new-products-in-the-1980s
, C. (1976a, April 01). Qualitative research on Macleans toothpaste commercial 'waking up' . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-macleans-toothpaste-commercial-waking-up-
Hickey, J. (1971a, May 03). A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business. ANA - ESOMAR. Retrieved September 27, 2024, from
Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-revolution-in-test-marketing-