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McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/when-analytics-go-wrong
Fernandez and Pellegrini (2019a, September 08). Half the money I spend on advertising is wasted. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/half-the-money-i-spend-on-advertising-is-wasted