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Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research
Laborie and Aglietta (1974a, June 15). Choice of a new target for a weekly magazine. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/choice-of-a-new-target-for-a-weekly-magazine
Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field
Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved September 27, 2024, from
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines
Martin, D. C. (1972a, June 15). Practical uses of multidimensional techniques in marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/practical-uses-of-multidimensional-techniques-in-marketing
Gutjahr, G. (1972a, June 15). Price policy and price research (magazines). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/price-policy-and-price-research-magazines-