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Tacke, W. (1982a, June 15). Using long-term studies in marketing planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/using-long-term-studies-in-marketing-planning
Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research
Colonna, Aisa and Dagradi (1981a, June 15). The launch of the Harmony collection in Italy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-launch-of-the-harmony-collection-in-italy
Piquet, S. (1981a, June 15). Advertising, promotions and direct marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-promotions-and-direct-marketing
Rouas, J. (1980a, June 15). The application of a long and medium term M.M.I.S.A.T Colgate-Palmolive. ANA - ESOMAR. Retrieved September 27, 2024, from
Ravazzi, G. (1974a, April 01). The marketing mix of retailing firms and its strategic and research problems. ANA - ESOMAR. Retrieved September 27, 2024, from
Wolfe and Bartram (1972a, June 15). How research can help to get the price right . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-research-can-help-to-get-the-price-right-
Sheth, J. N. (1972a, June 15). Relevance of segmentation for market planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/relevance-of-segmentation-for-market-planning
Rothman, L. J. (1966a, September 01). Research for ranges, assortments and multi-brand manufacturers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-for-ranges-assortments-and-multi-brand-manufacturers