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Little and Brookes (1996a, November 01). The new marketing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-new-marketing-
Bull and Oxley (1996a, June 15). The search for focus brand values across Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-search-for-focus-brand-values-across-europe
Cranidge and Birn (1993a, June 15). How to increase sales through market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-increase-sales-through-market-research
Perrien and Ricard (1992a, June 15). Managerial implications of relationship banking. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managerial-implications-of-relationship-banking
McCall and Ellenport (1990a, June 15). The production of a 'consumer' based strategy plan for the Museum of Victoria. ANA - ESOMAR. Retrieved September 27, 2024, from
Horlait, P. (1985a, June 15). Changes in corporate market requirements . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changes-in-corporate-market-requirements-
von Bahr, L. (1985a, June 15). The importance of service management when entering into competition with other sectors. ANA - ESOMAR. Retrieved September 27, 2024, from
Kalafatelis, E. (1985a, February 01). Getting close to the customer in the life insurance industry. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/getting-close-to-the-customer-in-the-life-insurance-industry
Horlait, P. (1985a, February 01). Changes in corporate market requirements (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changes-in-corporate-market-requirements-french-