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Edgett and Jones (1990a, June 15). The development of a new service. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-development-of-a-new-service
Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved September 27, 2024, from
van der Poel, H. (1987a, November 25). Evaluating the advertising revenue for a new title . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-advertising-revenue-for-a-new-title-
Aisa and Pogliana (1987a, November 25). Marketing research plan for the launch of Auto Oggi. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-research-plan-for-the-launch-of-auto-oggi
Lin and Factor (1987a, October 26). Forecasting the sales impact of new product improvement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-the-sales-impact-of-new-product-improvement
Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
Shewey, Roberts and Mullen (1987a, October 26). A model to forecast the demand for a new telephone service. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-model-to-forecast-the-demand-for-a-new-telephone-service
Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/price-sensitivity-analysis-in-the-uk-pharmaceutical-market
Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning