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Bakken, D. G. (2015a, October 01). The theory of the crime. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-theory-of-the-crime-8593
Bakken, D. G. (2015a, June 15). The theory of the crime. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-theory-of-the-crime
Gardiner, D. (2014a, November 18). Three sides to every story. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/three-sides-to-every-story-8370
Jefferies, S. (2014a, June 15). B2B decision-making: Does 'good' matter?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/b2b-decision-making-does-good-matter-
Gardiner, D. (2014a, June 15). Three sides to every story. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/three-sides-to-every-story
Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/why-customers-are-loyal-7841
Cunill, D. (2012a, May 03). When tomorrow becomes today. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/when-tomorrow-becomes-today
Shivakumar, Roy and Das (2012a, April 17). Challenger companies and consortium teams. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/challenger-companies-and-consortium-teams
Polok, Cias and Opalski (2012a, March 26). Why customers are loyal. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/why-customers-are-loyal