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Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-promotions-cost-effectively
Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/litmus-ii
Ernst, O. (1984a, April 11). The past is the future again. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-past-is-the-future-again
Collins and Brook (1983a, June 15). Cost effective advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cost-effective-advertising
Lange, M. (1982a, June 15). Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Shingleton, J. P. (1981a, October 01). The role of the industrial researcher in maximising opportunities for consumer goods manufacturers. ANA - ESOMAR. Retrieved September 27, 2024, from
Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business
Phillips and Falconer (1981a, August 23). Optimizing profitability through research amongst retail customers and staff. ANA - ESOMAR. Retrieved September 27, 2024, from
Biangslev, I. (1981a, May 01). Optimising newspaper sales . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/optimising-newspaper-sales-