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Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix
Krugman and Hartley (1969a, June 15). Passive learning from television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/passive-learning-from-television
Schmidtchen, G. (1959a, June 15). Measuring the effects of mass-communication. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-mass-communication