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Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-brand-mapping-studies
Zacharias, G. (1980a, June 15). Media mappings as instruments in media-planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-mappings-as-instruments-in-media-planning
Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-market-map
Davies, A. H. (1976a, June 01). Marketing education for small business. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-education-for-small-business
Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase
Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept
Bertier and Bouroche (1972a, June 15). New methods for new research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-methods-for-new-research
Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-methods-for-new-research-french-