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Arnold and Bauer (1988a, September 01). Organisational culture and marketing efficiency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/organisational-culture-and-marketing-efficiency
Tigert, D. J. (1982a, June 15). Pushing the hot buttons for a successful retailing strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pushing-the-hot-buttons-for-a-successful-retailing-strategy
Goodyear, J. R. (1981a, August 23). Introduction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/introduction-2134
Smit, R. (1979a, October 01). Summing up and conclusions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/summing-up-and-conclusions